Task

"Write a narrative about our NFT artworks. Be creative. Briefly discuss our motivation as creators in the NFT space. Have fun with it. Differentiate it from its closest reference NFT products."

Process

I adopted a fun, poetic tone to capture the whimsy of the NFT creators, playing on the history and culture of punk rock. I quickly researched the NFT space, its history, some of its key players, as well as 24pxRocks and PunkRcks to understand their relationship to their closest NFT references.

Results

24px Rocks started selling at 0.03 eth and sold out at 0.1 eth. 84 of 100 24px Rocks sold out in the first 30 hours.




Portfolio

VectorHub Articles dedicated to turning data into vectors, untapping valuable, latent insights. Editor, all content.
  
Superlinked Case Study Technical infrastructure demo, for prospective client communications. Author, PM.
  
Python Dev Salaries Definitive, SEO discussion, with original analysis of the most authoritative available sources. Author, researcher.
  
24pxRocks Historically informed, whimsical storefront copy for NFT artwork. Author.
  
15-minute City Article (Spacing: Vancouver) Analysis of walking amenity access for demographic groups in Nanaimo, Canada. Author, researcher.
  
Recent research update Machine learning fraud detection algorithms for Ekata Internal Newsletter. Editor.