Task
"Write a narrative about our NFT artworks. Be creative. Briefly discuss our motivation
as
creators in the
NFT space. Have fun with it. Differentiate it from its closest reference NFT products."
Process
I adopted a fun, poetic tone to capture the whimsy of the NFT creators, playing on the
history
and
culture of punk rock. I quickly researched the NFT space, its history, some of its key
players,
as well as 24pxRocks and PunkRcks to understand their relationship to their closest NFT
references.
Results
24px Rocks started selling at 0.03 eth and
sold
out at 0.1 eth. 84 of 100 24px Rocks sold out in the first 30 hours.
"Robert quickly researched our topic, translating a broad history into a
digestible
and entertaining account. By taking time to really understand the project at the
beginning, he saved us a lot of time on later iterations. Robert also has a
knack
for knowing when to shift the tone from serious to humorous and quirky."
Dani Feles, Founder, Designer - Bitraptors → MindOne →
Dani Feles, Founder, Designer - Bitraptors → MindOne →
